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4S Transform: A tool for small business strategy (part 1)

Updated: Apr 27, 2023

As a part of the 1st I-MEC Conference for inventors and entrepreneurs, Dasha Tyshlek presented a framework called “The 4S Transformation: a Strategy Tool for Small Business Success.” This workshop is based on the writing of Charles McCarrick taken from the book “Lessons My Brothers Taught Me: How to Transform Your Personal Qualities Into a Successful Business.

The “4S Transformation” is a unique concept that associates the leadership team's strengths and values with the company's strategic goals to identify where they need additional talent and focus.

Part 1 covers: Salability, Sensibility, Sustainability

Salability: Having a valued product, one that has salability. The product is you. You must ‘market’ yourself to be viewed as a valued asset and not a mere obstacle. It means having a positive attitude and being dependable, supporting whatever occurrence or opportunity might arise, and participating toward an outcome that benefits all parties.

Sensibility: Having sensibility with regard to your industry through knowing your customers, respecting your competitors, and being sensible of how you fit into it all.

Sustainability: This includes financial sustainability but also sustainability beyond the founder’s direct efforts or any one team member.

Learn about the character traits you need in your leadership team to grow a successful, sustainable business in the video:


Dasha Tyshlek is the former Director of Business Development at Micro-Ant and currently the CEO and Founder of StratCraft. Dasha prepares innovative companies to grow rapidly by equipping their leadership team with the practical tools and the essential discipline for executing winning strategies. She is a force multiplier who readily jumps into the most technologically complex teams to implement solutions necessary for the company’s long-term success. Follow Dasha Tyshlek on LinkedIn and on Twitter


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