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4S Transform: A tool for small business strategy (part 2)

Updated: Apr 27, 2023

As a part of the 1st I-MEC Conference for entrepreneurs and inventors Director of Business Development, Dasha Tyshlek, presents a framework called “The 4S Transformation: a Strategy Tool for Small Business Success.” This workshop is based on the writing of Charles McCarrick taken from the book “Lessons My Brothers Taught Me: How to Transform Your Personal Qualities Into a Successful Business.

The “4S Transformation” is a unique concept that associates the leadership team's strengths and values with the company's strategic goals to identify where they need additional talent and focus.

Part 2: Sustainability and Scalability

Sustainability: This includes financial sustainability but also sustainability beyond the founder’s direct efforts or any one team member.

Scalability: Scalability is all about smart growth - changing a company in size without compromising the intrinsic value of its products or quality of relationships.

Learn about the character traits you need in your leadership team to grow a successful, sustainable business in the video:


Dasha Tyshlek is the former Director of Business Development at Micro-Ant and currently the CEO and Founder of StratCraft. Dasha prepares innovative companies to grow rapidly by equipping their leadership team with the practical tools and the essential discipline for executing winning strategies. She is a force multiplier who readily jumps into the most technologically complex teams to implement solutions necessary for the company’s long-term success. Follow Dasha Tyshlek on LinkedIn and on Twitter


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